Modules

The courses seek to instill the importance of Marketing Research and to educate both the interviewers and supervisors  on their roles and the importance of collecting and receiving the correct data for use. Although both interviewers and supervisors do know what to do and how it is all done, they however don’t know why.

Interviewer Training
MODULE 1:  Introduction to Market Research
MODULE 2:  The Role of the Market Research Interviewer
MODULE 3:  Choosing The Right Respondent
MODULE 4:  Successful Interviewing
MODULE 5:  Handling The Respondent
MODULE 6:  Interview Feedback
MODULE 7:  Quality “ERROR FREE” Delivery

Supervisor Training

MODULE 1:  Market Research Industry Overview
MODULE 2:  The Roles of a Supervisor
MODULE 3:  Sampling and Fieldwork Practice
MODULE 4:  Planning and Administration
MODULE 5:  Supervision with Success – Recruitment and Training
MODULE 6:  Tactical Management (PLOC)