We do conventional qualitative and quantitative research.
Our key offer: Unearthing the “forgotten economy” (i.e. lower end consumers):
- We do this through learnings form the Sustainable Livelihoods Approach (SLA).
- This is a more holistic method in population segmentation.
- It goes beyond possessions and acquisitions in determining the level of living.
- This model helps in understanding the livelihoods of poor people in their environments.