We do conventional qualitative and quantitative research.

Our key offer: Unearthing the “forgotten economy” (i.e. lower end consumers):

  • We do this through learnings form the Sustainable Livelihoods Approach (SLA).
  • This is a more holistic method in population segmentation.
  • It goes beyond possessions and acquisitions in determining the level of living.
  • This model helps in understanding the livelihoods of poor people in their environments.